The Client
Rebellious Unicorns (RU) is a Queer-owned events production company based in Kelowna, BC. They are dedicated to leading the movement for positive social change by creating and hosting signature events, experiences, and programming that bring people together all over the Okanagan. They also manage one of the largest online stores for 2SLGTBQIA+ merchandise in all of Canada.
The Challenge
RU was taking care of their marketing in-house, but thanks to the booming success of their events, their scope of operations grew to the point that they needed additional, specialized marketing support. They were searching for a partner they could trust to manage their digital marketing and promote their events.
RU wanted their marketing to achieve the following goals:
Drive ticket sales for their in-person events
Boost sales through their online merch shop
Drive ticket sales for their in-person events
In February 2023, RU hired EVOLVE as their marketing partner.
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The Solution
Brand Redesign
Includes new social media templates, graphics, and content messaging for each of RU’s various event brands
Advanced targeting of PPC campaigns
Using platforms such as Facebook, Instagram and Google
Social media content and strategy optimization
Using platforms such as Facebook, Instagram and Google
Website management
To keep consistency across their event launch process
Onsite event support
With live on location social media coverage and uplifting of user-submitted content
With RU’s approval, EVOLVE designed new social media marketing assets for RU’s various brands that align more closely with RU’s values of creative self-expression, joy, inclusivity, and Queer pride.
Simply updating your social media collateral is often not enough to encourage sales growth and better brand awareness in the market, especially on a tight deadline. RU’s entire business model is governed by event timelines, so they wanted to see results sooner rather than later.
To meet this challenge, EVOLVE set RU up with a Google Ads campaign to promote upcoming events and boosted select social media posts—usually for big events—so that the posts can achieve greater online circulation among RU’s target audience.
80%
Online ticket and merch sales (112% increase in marketing attributed sales)
60%
More sessions on the website
20%
Returning customer rate (increased from 4% prior to Feb. 1)
17%
Increase in conversion rates
10%
Increase in followers
Need some help figuring out your marketing plan? Check out our marketing services or contact us today. Our team would be happy to help.
