How EVOLVE helped Vernon Pride Society create a new, marketable brand identity and website
The Client
Vernon Pride Society is a Queer-founded, not-for-profit organization that aims to foster peer support, education, community, visibility, and networking for and with the 2SLGBTQIA+ people of Vernon, B.C.
The Challenge
Having only been founded in 2022, Vernon Pride Society is a startup organization that operated and managed their events mostly on Facebook. They needed a marketing partner they could trust to build them a proper website that would:
Communicate a cohesive, fully-developed brand
Promote Vernon Pride Week (Aug. 7th-13th)
Improve users’ eCommerce experience
Attract volunteers and sponsors
In July, 2023, EVOLVE launched into a priority brand redesign and website project to help Vernon Pride Society achieve their goals in time for Vernon Pride Week (which takes place Aug. 7th-13th).
The Solution
Collaborating with Vernon Pride Society, EVOLVE created a new brand identity that reflects Vernon Pride Society’s values of community, inclusivity, and Queer pride.
Brand Redesign
Creation of new content messaging, visual identity, logo, and other visual assets
Website Development
Includes an event management portal and eCommerce capabilities for ticket sales
Collaborating with Vernon Pride Society, EVOLVE created a new brand identity that reflects Vernon Pride Society’s values of community, inclusivity, and Queer pride.
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RU’s social media engagement rates reached peak highs this year thanks to EVOLVE’s marketing efforts.
If you’d like to see similar amazing results, contact our team to tell us about your marketing goals. We’d be happy to help!
